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Canon Creative Brief

For this project, my partner Alea Beaman and I designed a campaign for Canon that shifted the company's target audience from adventurous millennials to families, emphasizing the value of capturing memories. We expanded on this idea through a hypothetical partnership with the Alzheimer's Association. Our concept captures the importance of creating memories that last forever, expressing that Canon helps you capture them.  

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Canon "Live for the Story"

Ad Deconstruction

For this project, my partner Alea Beaman and I deconstructed an already existent Canon ad campaign entitled "Live for the Story" and presented our findings in a class presentation.  Our presentation includes a thorough analysis of the campaign's success, target audience, objective, and strengths. Canon's strong repositioning appealed to a new demographic and drove up sales. 

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Lyft x TCU Research

For this project, my partners Taylor Kilpatrick, Haley Redding, Mercedez Saldana, and I conducted quantitative and qualitative research over the course of a semester on the company Lyft. We studied Lyft's past success marketing to TCU students as well as its strategies, strengths, weaknesses, opportunities, and threats. We examined its target audience and provided direction for the future of its branding based on our research findings. 

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Image by Austin Distel

Lyft x TCU Research Presentation

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